Food Philippines joins Taipei fair
Center for International Trade Expositions and Mission’s (CITEM) Food Philippines is set to break new ground in its upcoming participation in the 24th Taipei International Food Show (TIFS), or Food Taipei. This international food trade fair will be held at the Taipei World Trade Center, Taiwan on June 25-28, 2014.
Food Philippines is the industry brand for the food sector which positions the country as Asia’s most exciting sourcing destination for food exports, being one of the world’s top exporters of fresh fruits and marine products. The country’s participation in TIFS is spearheaded by the Center for International Trade Expositions and Missions (CITEM), the export promotions arm of the Department of Trade and Industry (DTI), in cooperation with the Philippine Trade and Investment Center (PTIC) – Manila Economic and Cultural Office (MECO) Office in Taipei, Taiwan.
“Taiwan is a major trading partner of the Philippines and is one of the richest economies in Asia. We would like to increase the market share of Philippine food exports to Taiwan, by actively promoting Food Philippines at Food Taipei, particularly healthy and natural food products,” said Ms. Rosvi C. Gaetos, executive director of CITEM.
The Taiwanese consumer expenditure on food is valued at US$40.4 million and about one third of household expenditure is spent in eating out. The Taiwanese are reported to have more purchasing power compared with the Japanese and British, and their buyers would prefer quality products even with higher prices rather than lower-priced products. Taiwan is therefore an attractive destination for the Philippines’ raw materials, semi-processed ingredients, and ready-to-eat food products. For this trade fair, the country eyes US$10 million in export sales from its participation.
The Philippine delegation to Food Taipei is composed of 10 local companies: Andy Albao Enterprise; DLA Naturals; Fruits of Life, Inc.; M. Lhuillier Food Products, Inc.; Miesto International Foods Corporation; See’s International Food Manufacturing, Corp.; Team Asia Corporation; Tiongson Marketing and Export Services; and Tropicana Food Products, Inc. These companies will feature top-of-the-line natural and healthy products such as fresh coconut water in different packages; organic virgin coconut oil; tropical dried fruits and other healthy snacks; tropical beverages; muscovado sugar in various forms, food supplement like Spirulina, and natural herbal teas.